Sure No.1 Antiperspirant reference

19th September 2023

Unilever UK Ltd
3 St James’s Road
Kingston upon Thames
KT1 2BA

Dear Sir/Madam,

This confirms that the information reported to Unilever UK Ltd on the Anti-Perspirant Deodorants market in UK shows that Sure sold 72,442,413 units and £132,909,331 value and was ranked first in units and first in value among brands for the 52-week period ending 12.08.2023. Our report shows Total Coverage for the UK Health and Beauty market.

Please note that:

While we have provided the above written confirmation of what we report in the Deodorants database, NielsenIQ does not endorse any client claim
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Any Unilever UK Ltd claim that relies on NielsenIQ data must contain the following citation, including NielsenIQ’s copyright: o
- “Source ©2023 NielsenIQ data, Unit/Value Sales, Anti-Perspirant Deodorants (client defined) w/e 12.08.2023 (GB)”
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Appendix

	Value Ranking	Unit Ranking
SURE	1	1
DOVE	2	2
NIVEA	3	3
MITCHUM	4	4

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